When Miss South Africa 2014 is announced at Sun City on March 30 she will be crowned with a brand new glittering masterpiece worthy of her prestigious title.

Sun International, long-time licence holder of the Miss SA competition, has unveiled a magnificent, modern platinum crown especially created for the dazzling occasion by Jack Friedman Jewellers.

The crown is synonymous with beauty pageants and the Miss South Africa organisers decided that a new headpiece had to be created for the new look and revamped Miss SA pageant.

The team at Jack Friedman Jewellers wanted something that was both elegant and memorable. They decided to make the crown from platinum, one of the rarest elements in the earth’s crust, and synonymous with South Africa which accounts for 80 percent of world production. The precious metal in the Miss SA 2014 crown comes from Anglo American Platinum.

Working with pageant designer, fashion guru Malcolm Kluk, the Jack Friedman team took inspiration from the natural beauty of indigenous South African flowers and traditional patterns to create the new simple and striking crown. It is named Palesa after the word for “flower”.

Vying to take both the title and the tiara are 12 Miss SA finalists who come from around the country. They are Abigail de Jager, Mpumalanga; Anzél Stofberg, Western Cape; Caylene Marais, Gauteng; Dipalesa Mbola, Free State; Jade Hubner, Western Cape; Julia Petersen, KwaZulu-Natal; Matlala Mokoko, Limpopo; Mishka Patel, Western Cape; Rolene Strauss, Free State; Tidimalo Sehlako; Gauteng; Tshegofatso Monggae, Gauteng and Ziphozakhe Zokufa, Eastern Cape.

The Miss South Africa pageant, presented by Sun International and sponsored by Cell C, takes place at Sun City Superbowl on Sunday March 30. It will be televised live on Mzansi Magic (DStv Channel 161) at 5.30pm on Sunday, March 30.

Go to:
➢ Website: www.misssa.co.za
➢ Facebook: https://www.facebook.com/MsSouthAfrica
➢ Twitter: https://twitter.com/Official_MissSA
➢ http://www.youtube.com/user/TheMissSAPageant