Dawn Day Spa hosted by Mbali Enhle Mlotshwa
The much-loved Dawn Day Spa is back to spoil and pamper women in Johannesburg, KZN and Limpopo again this winter. Now in its third year, the Dawn Day Spa has come a long way – from an incredible Dawn Day Spa bus, to in-store spas to this year – a mobile container spa that travels to communities all over the country.
To experience the pampering treatment the Dawn Day Spa offers, all consumers have to do is buy any Dawn product (lotions or creams) from a Checkers or Shoprite outlet and present their till slip when the Dawn Day Spa visits their community. They will then receive a free hand, neck or shoulder massage.
There is no doubt that this year’s Dawn Day Spa is going to be bigger and better than the previous two years, but this year’s campaign is not just about looking and feeling your most beautiful. This year, the Dawn brand will be focusing on empowering women to change their lives for the better through the Win a Dawn Day Spa competition.
Three finalists will be chosen from the Dawn Day Spa competition entrants to take part in a beauty business course to get basic business and beauty training. The best performer will win the grand prize of the entire Dawn Day Spa mobile container, valued at over R200 000, from which she will be able to run her own beauty business!
The container will be fully furnished with the amazing décor and premium fittings you’ll experience during the activations. Dawn and other beauty products will be supplied to help the winner to get her business started. Everything required to run a successful business including a laptop, stationary, and free business support will ensure that the winner succeeds within her first year of starting her own business.
“Dawn believes women deserve to feel their most beautiful both inside and out,” said Mnikelo Qubu, brand manager for Dawn. “Inner beauty comes from confidence and self-esteem which is why Dawn encourages women to succeed in both their personal capacity and in their working lives.”
To show the brand’s commitment to empowering women, Dawn decided to do something that the brand had never done before – give women an even bigger opportunity to better their lives in a lasting, meaningful way.
The business courses that competition entrants can win are aimed at imparting all the skills the winner will need to run a successful beauty spa.
“This competition shows women that anyone can dream big and win the ultimate beauty prize. It celebrates the idea that every day is a special day and we hope our consumers will feel appreciated by being rewarded with not only a free massage but also the chance to win a life-changing experience,” concluded Qubu.
The Dawn Day Spa will be visiting various communities from April to the end of August. See press for further details.