TREND ANALYST NICOLA COOPER PRESENTS FLUX TRENDS OPEN SESSION

Nicola Cooper is the latest top Trend Analyst to join the Flux Trends team. With her many years of professional, academic, and practical experience in the world of fashion and lifestyle, Nicola brings a wealth of expertise to this already well-respected team.

Once described as being on the top list of visionaries by Johan Van Der Merwe, Nicola is well known as both a creative style icon and as an analytical and articulate critic and lecturer.

Nicola continues her work in the fashion, lifestyle and pop culture space as a Senior Trend Analyst at Flux Trends. She offers a unique take on trend analysis and a knowledgeable and cutting edge perspective on a multitude of trends, products, complexities and creative conceptual problem solving for business.

With a rise in the importance of understanding target audiences and what makes them “tick”, Nicola’s expertise is intellectual gold. In an era where there is an information overload Nicola uses her wealth of knowledge and expertise to sift through all the clutter and provide the necessary outcome which is relevant for the specific client. This valuable information assists clients in making well informed decisions relating to their target audience.

As Nicola explain, trend analysis is not simply a “nice to have” anymore when it comes to strategic brand thinking. In fact, her approach to Trend Analysis is to offer practical applications and understanding of current fashion, lifestyle and pop cultural trends in order to implement and assist industry to understanding their product, target audience or consumer typology.

Nicola will be presenting her expertise in the next of the on-going series of Flux Trend’s Open Sessions that take place every other month. Each one covers new trends specifically packaged for micro businesses and entrepreneurs with the March 26th session Who, What, When, Why and How S/S 2014/2015, presenting important trends that will impact significantly on the fashion season ahead.

Filled with unique insights and invaluable trend curves, this illuminating presentation is an exceptional and unique opportunity to gain an edge on what the ever-evolving trend-savvy consumer will be seeking out.

The presentation focuses on the pioneers, innovators, influencers and visionaries and unpacks a spectrum of lifestyle elements associated with fashion trends

Nicola’s invaluable insights into the trends driving youth consumer behavior is indispensible to brands, particularly fashion and lifestyle brands chasing the elusive urban youth market.

With the advent of more and more social and media platforms leading to increased market segmentation, brands need all of the analytical tools available to develop and execute effective marketing strategies.

Flux Trends Open Session

March 26th 2014

Fire & Ice Hotel, Melrose Arch

4:00 for 4:30pm

Phone Tumi in the Flux office on 011 726 5529 or by email at [email protected].