Nicola Cooper is the latest top Trend Analyst to join the Flux Trends team. Nicola will be heading up a new fashion and lifestyle trend division at Flux Trends whilst Dion Chang will continue to handle corporate and small business clients with more business focused trends and strategy.

With her many years of professional, academic, and practical experience in the world of fashion and lifestyle, Nicola brings a wealth of expertise to this already well-respected team.

Once described as being on the top list of visionaries by Johan Van Der Merwe, Nicola is well known as both a creative style icon and as an analytical and articulate critic and lecturer.

Nicola continues her work in the fashion, lifestyle and pop culture space as a Senior Trend Analyst at Flux Trends. She offers a unique take on trend analysis and a knowledgeable and cutting edge perspective on a multitude of trends, products, complexities and creative conceptual problem solving for business.

With a rise in the importance of understanding target audiences and what makes them “tick”, Nicola’s expertise is intellectual gold. In an era where there is an information overload Nicola uses her wealth of knowledge and expertise to sift through all the clutter and provide the necessary outcome which is relevant for the specific client. This valuable information assists clients in making well-informed decisions relating to their target audience.

As Nicola explains, trend analysis is not simply a “nice to have” anymore when it comes to strategic brand thinking. In fact, her approach to Trend Analysis is to offer practical applications and understanding of current fashion, lifestyle and pop cultural trends in order to implement and assist industry to understanding their product, target audience or consumer typology.

Nicola recently presented the Flux Trend Open Session to Johannesburg micro businesses and entrepreneurs to rave reviews and will be bringing her expertise and insights to Cape Town. Who, What, When, Why and How S/S 2014/2015, presenting important trends that will impact significantly on the fashion season ahead will take place on Tuesday April 8th at 16h30 at New Church & Victoria Street, Tamboerskloof, Cape Town.

Attendees at the Joburg session had this to say:

Papama Ramogase – Creative director @ Luminance & Fashion Director for Destiny Magazine –
“The talk was sublime, informative and engaging and it was just incredible how everything is absolutely so connected, nothing is insignificant, inspiration is absolutely everywhere and South Africa is not as backwards as everyone says it is.”

Suzaan Heyns – Fashion Designer –
“The way Nicola unpacks an idea is really interesting, she says what she feels is a trend and she takes it back to where it started from a grass roots level, where it becomes quite a small social conscious movement and then how it translates into mainstream media. She validated everything with music references, subculture references and fashion references.”

Filled with unique insights and invaluable trend curves, this illuminating presentation is an exceptional and unique opportunity to gain an edge on what the ever-evolving trend-savvy consumer will be seeking out.

Nicola’s invaluable insight into the trends driving youth consumer behavior is indispensible to brands, particularly fashion and lifestyle brands chasing the elusive urban youth market.

With the advent of more and more social and media platforms leading to increased market segmentation, brands need all of the analytical tools available to develop and execute effective marketing strategies.

Flux Trends Open Session
Tuesday April 8th 2014
4:00 for 4:30pm
New Church & Victoria Street, Tamboerskloof, Cape Town

Phone Tumi in the Flux office on 011 726 5529 or by email at [email protected].
or visit http://fluxtrends.co.za/who-what-when-why-and-how-ss-20142015-ct/ to book.