Ray Ban’s #Campain4Change

No doubt you’ve seen from the social media buzz that Ray-Ban launched it’s awesome #Campaign4Change at Bullion Bar in Braamfontein the other night May 7th. The event was trending 3rd on Twitter South Africa – testament to the great response to the campaign.
In addition to a star-studded guest list in the trendiest district in Joburg, the performance line-up included PH Fat, Nonku and Riky Rick.
Ray Ban announces it’s Never Hide communication platform – Never Hide #Campaign4change, unveiled in South Africa with a banging party in Jozi’s tendy Braamfontein.
#Campaign4Change embodies the iconoclastic essence of the Ray-Ban brand, bringing to life inspirational individuals as pioneers, trailblazers and rule breakers in their everyday lives ready for change.
The campaign is ran worldwide, encouraging individuals to join the “secret not so secret” Order of Never Hide and dare to change the world. The glory of pioneering a ground-breaking campaign is only the beginning, with the grand prize being a trip to New York in October were winners will be celebrated at an exclusive Ray-Ban party while their #Campaign4Change| is project in projected in Times Square.
If you’ve been to the Bullion Bar at night then you know what kind of ambience we were exposed to. The event hosted the who’s who of South Africa’s trendsetters and music aficionados such as Reason, The Sartists and Muptee who lead the mission for pledging for their #Campaign4Change.
A snapshot into Jozi’s influential music society, the event as true to Ray-Ban’s dedication to music to inspire creativity. Over 5 klipa people enjoyed the Ray-Ban experience which was elevated by epic performances by the country’s leading acts; Stilo Magolide, PH Fat, Riky Rick and Nonku.
It is no surprise that was a hit, with people, celebrities and tastemakers supporting the #Campain4Change movement and celebrating Ray-Ban’s Never Hide culture. South Africans are invited to visit www.ray-ban.com to join the Order of Never hide and share their #Campaign4Change.
IF you have any ideas that will inspire change in your community or the world then wait no more, go ahead and join https://www.ray-ban.com/international/campaign4change/account/Register?returnUrl=/international/campaign4change/create-your-change to The Order of Never Hide and share their #campaign4change. It’s not just a campaign, it’s a movement. And unlike regular movements, this movement comes with pretty epic prizes…

PRIZES:
3 Winners will get a paid-for Facebook campaign to further spread their campaign.
5 winners will be featured in Ray-Ban flagship stores in Covent Garden (London) and Soho (New-York)
10 Winners will get well-deserved social shout outs by Ray-Ban, reaching 11 million fans and followers in total.

One GRAND PRIZE WINNER per country will win a trip for two to attend Ray-Ban’s exclusive October event in New York. The trip includes business class travel, three nights in a 4-star hotel- all inclusive- and VIP tickets to the top secret non-secret secret event. Winners will have the added glory of having their change displayed for the whole world to see in Times Square.