Ace Hotel’s Desert Gold Returns This Weekend
Ace Hotel’s Desert Gold Returns This Weekend,
Featuring Parties Curated by Festival NRMAL, The-Do Over,
Innovative Leisure, The Windish Agency, and More
Second Weekend Party in the Coachella Valley To Feature Sets from Brenmar, Juan Wauters, Dâm-Funk, Habibi, Rebolledo, and more!
Listen to a Mix of the Artists Playing Desert Gold HERE
Visit acehotel.com/desertgold For More Info
After the success their first weekend parties, Ace Hotel is gearing up to kick off the second weekend of its annual Desert Gold party at the hotel’s iconic and idyllic Palm Springs location. Once again, Festival NRMAL, The Do-Over, and REMEZCLA will curate the weekend’s events, programming hotel’s Amigo Room, Commune, and Swim Club Pool. Ace Hotel will also host complimentary Yoga, karaoke, DJ sets and more. Visit acehotel.com/desertgold for more info. The second weekend will also be sponsored Mailchimp and Tumblr, who will be supporting the Ace Hotel blog for the week during its coverage of Desert Gold and Coachella.
Each day, NRMAL will program the Swim Club Pool from 12pm-6pm and the Amigo Room from 10pm-2am, and feature emerging artists from Latin America and the rest of the world. For the second weekend, NRMAL has Freak City L.A. taking over Desert Gold with sets from Kali Uchis — Snoop Dogg’s newest female discovery — and Brenmar, Chicago’s leading producer who’s worked with everyone from Beyoncé to Mykki Blanco. To close out Desert Gold, NRMAL will bring three exciting musicians to the stage: Mexico’s rising act CLUBZ, Uruguay’s newest Captured Tracks artist Juan Wauters, and Burger Records’ girl band Habibi. The final night will be capped off by a blistering set from in the Amigo Room with Kompakt and Cómeme’s own Rebolledo. Listen to a Soundcloud of the artists playing the parties here.
On April 17, Windish Agency and Innovative Leisure will take over The Clubhouse at Ace Hotel & Swim Club. Music will be curated by Innovative Leisure from 5pm-8pm, and complimentary drinks will be served. Invite only.
The Do-Over is back in the Coachella Valley for Dochella at Ace Hotel. The Do-Over crew will take to Interstate 10 and arrive at Ace Hotel & Swim Club for a very specal get-down with a roster of — in the tradition of The Do-Over — amazing mystery DJs. The legendary party will be Sunday at Ace Hotel (April 20) from 1pm-6pm Guests from previous Dochella sessions include ?uestlove (The Roots), Hudson Mohawke, Benji B, DāM-FunK, Daedelus, Salva, Boys Noize, Busy P, Brodinski, DJ Kraze, Cosmo Baker, Pools, DJ Day and many more!
REMEZCLA will also join Ace Hotel for their Palm Springs events this year, taking over the Amigo Room on Friday April 18 from 10pm-2am. An online guide to local Latin music and culture, REMEZCLA promotes Latino culture in the United States in all its emerging, alternative, diverse, local and international forms.
DJ Day will once again return for Reunion, an intimate party where patrons can chill out, dance, drink and listen to good music. DJ Day will program the Amigo Room on Thursday April 17, playing a mix of soul, funk, 45’s, hip hop, disco and more. For this weekend’s events, DJ Day will be joined by Shortkut and Stones Throw’s Dâm-Funk. The party aims to be an all-inclusive, comfortable environment where guests can sit in the booth, have a drink and enjoy the vibe. “I want it to be like the show Cheers, where everyone knows your name. That the kind of vibe I want it to have,” says DJ Day.
Desert Gold Weekend 2 Lineups:
THURSDAY APRIL 17
The Windish Agency and Innovative Lesure Present Desert Vibes
5pm-8pm at The Clubhouse at Ace Hotel & Swim Club
¡Reunión! with DJ Day, Shortkut & Dâm-Funk
10pm-2am in the Amigo Room
FRIDAY APRIL 18
Moon Juice Pop Up
11am-5pm in the Cabana by the Swim Club Pool
Subsuelo resident DJ’s: Canyon Cody, Gozar and DJ Ethos with Special Guests
12pm-6pm at the Swim Club Pool
Airbrush Kingdom Customizing Alternative Apparel
12pm-8pm in the Co-Op
DJ Frosty & Pinchy
10pm-2am in the Amigo Room
SATURDAY APRIL 19
Moon Juice Pop Up
11am-5pm in the Cabana by the Swim Club Pool
Festival NRMAL: Hosted by Freak City L.A.
12pm-6pm at the Swim Club Pool
12pm-2:45pm: Chico Sonido (MX)
3:00pm-3:30pm: Kali Uchis (USA)
3:35pm-6:00pm: Freak City DJ’s (USA)
Airbrush Kingdom Customizing Alternative Apparel
12pm-8pm in the Co-Op
Festival NRMAL
10pm-2am in the Amigo Room
Freak City DJ’s & Brenmar (USA)
SUNDAY APRIL 20
Moon Juice Pop Up
11am-5pm in the Cabana by the Swim Club Pool
Festival NRMAL: Hosted by NRMAL
12pm-6pm at the Swim Club Pool
12pm-1:45pm: Jamz (MX)
2pm-2:45pm: Juan Wauters (URU)
3pm-3:45pm: Clubz (MX)
4pm-5pm: Habibi (USA/PR)
5:05pm-6pm: NRMAL DJ’s (MX)
The Do-Over
12pm-6pm in The Commune
For this event, RSVP on the Do-Over website.
Airbrush Kingdom Customizing Alternative Apparel
12pm-8pm in the Co-Op
Festival NRMAL
Rebolledo (MX)
10pm-2am in the Amigo Room
MONDAY APRIL 21
Waldo Closing Party
12-5pm at the Swim Club Pool
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