This might be a bit of an exaggeration but someone told me that everyone’s favourite line of all time is: “First you twist it, then you lick it, then you dunk it”…and I agree, well at least for me. That line tranports me back to my childhood and has me feeling all sorts of mooshy mooshy. So when our good friends at OREO dared us to take up the OREO Dunk Challenge, I jumped up and down around the office like a kid in a candy store. So what is this “OREO Dunk Challenge”? you may ask. You are lucky I like you a lot so I will tell you what it is, it’s a globally integrated marketing campaign (possibly one of my favourite camapigns right now). The goal of the OREO Dunk Challenge is to inspire fans around the world to dunk OREO biscuits in milk and re-connect with their inner child.

The OREO Dunk Challenge will come to life through a variety of consumer touch points and collaborations designed to provide dunking inspiration. These collaborations showcase new and innovative ways to dunk an OREO biscuit in milk, starting with celebrity dunks by International Recording Artist Christina Aguilera and professional Brazilian football star Neymar da Silva Santos Junior. Each celebrity will appear in-store and in TV spots that put spectacular spins on the OREO biscuit dunk ritual.

Locally, to celebrate the OREO Dunk Challenge, our good friends at OREO are giving one lucky South African a chance to win a VIP Dunking Experience for two worth R150 000, including a chance to meet and dunk with either Christina Aguilera in Los Angeles or Neymar da Silva Santos Junior in Barcelona.

To qualify for a chance to win this amazing trip, you must purchase any two (2) Oreo Original (176g), Oreo Chocolate Crème (176g) or Oreo Golden (176g), dial *120*7226#, follow the prompts and enter the last 4 (four) digits of both valid participating barcodes. The promotion is open from 16th of February 2017 to the 31st May 2017, terms and conditions apply* and remember to keep your till slip to validate their entry.

Building on the global hype, Oreo South Africa will ask local fans to ‘show them their #OreoDunk’, rewarding imaginative dunkers with a chance to win a R30 000 cash prize and the title of South Africa’s first Oreo Master Dunker.

To inspire fans, local dunking stars and celebrities are preparing their own unusual dunks – including soccer trickster, contortionist and cheerleader dunks. These videos, will invite fans to show us their very own dunks. To enter, simply, plan, film, post and share your unique Oreo dunk on between 13 March to 28th March 2017. **Terms and Conditions apply.

“The OREO Dunk Challenge encourages consumers to think big, but more importantly to have fun!” says Lara Sidersky, Mondelez SA Category Lead for Biscuits. “More so, dunking an Oreo fills us with childlike wonder, reminding us to believe that anything is possible.”

In addition to Christina Aguilera, Neymar da Silva Santos Junior, their SA dunk stars and local celebrities, Google has also taken up the OREO Dunk Challenge in which one can virtually launch an Oreo biscuit into ‘space’ and back with your phone via the microsite

Learn more about the OREO Dunk Challenge on Facebook and Twitter @Oreo #OreoDunk and show us your unique dunk on for a chance to win R30 000 cash. Then just for fun, launch a biscuit into space with and finally, purchase any two packs of Oreo for a chance to win the amazing grand prize of a trip to for two, including a chance to meet either Christina in LA or Neymar Jnr in Barcelona.

If you should listen to me, I’d say go give it at a go. However (there is always a however): Consumers participate in the Oreo Dunking campaign at their own risk and Oreo or me or Book Of Swag cannot be held accountable for any death, injury, loss and/or damage to those participating in the Oreo Dunk Campaign. For more Ts & Cs visit: