We Speak To The Brand Manager Of Olmeca Tequila SA Simone Smith as the excitement builds up for #SwitchOnTheNight


BOS : What makes Olmeca Tequila the leading tequila brand in Europe, the Middle East and Africa?


Olmeca Tequila is the No. 1 Tequila in Europe, the Middle East and Africa. We plant and source all the Agave in the Los Altos region in the central highlands of Mexico – the premier area for the best quality agave- to ensure our Tequila’s are the best quality possible.

BOS :Why did you choose Nicky Romero as the editor of Switch on the Night e-magazine and why is he the perfect fit for this campaign?


Nicky is one of the world’s leading DJs and producers currently, with a strong international fan base that actively promotes him and his music on Social Media. He ranked #8 in the 2014 DJ Mag top 100 DJ, making him one of the largest forces in music right now. He, his music and his fan base were the perfect match for Olmeca Tequila and as such, the obvious choice when looking for someone to head up our latest campaign.


BOS : What made you choose the mother city instead of Johannesburg or Durban?


We’ve done Ibiza, we’ve done Mykonos, with Cape Town voted as one of the best cities in the world, and there was other choice as to which city was next. Considering the time of year our event is taking place – who doesn’t want to party on a beach in mid-summer in Cape Town? Having said that, who knows where next this could take place…?

BOS : Please list 3 reasons why Olmeca Tequila and EDM work well together?


  • The connection formed with our audience
  • Amazing experiences, and
  • both #SwitchOnYourNight

BOS : What makes Olmeca Tequila Presents Nicky Romero the event to be at in 2016?


Olmeca Tequila + Nicky Romero+ Cape Town + Summer. Do you need more than that? 😉

BOS : Tell us more about the ‘Switch on the Night’ e-magazine, and what it entails?


Olmeca Tequila will launch a digital magazine, where Nicky Romero will play the role of editor in chief sharing with fans and consumers dance music trends and news in 7 digital issues. This magazine will include content around Nicky Romero’s life and Protocol, business and friends, highlighting from his perspective the best nightlife plans, drinks and up and coming DJ´s from around the world. The first issue is live already go to www.switchonthenigth.co.za for more info

BOS :What is your favorite Nicky Romero song right now?


Right Now? That’s an Obvious one: Toulouse


BOS :Can you tell us which local acts will be at the Olmeca Tequila Presents event alongside Nicky Romero?


You will just have to wait and see… but it’s going to be sick!!