Oude Meester is proud to announce its official association with Idris Elba as the new Brand Ambassador for Oude Meester Brandy. Elba will be integral to the launch of an exciting Oude Meester initiative that celebrates mastery and the importance of the diverse journeys that are followed in pursuit of excellence.
Elba’s commitment to his craft, and his passion for connecting with others make him the perfect Ambassador to lead Mastery In The Making – Oude Meester’s innovative project that seeks to showcase and celebrate the talent, skill and innovative spirit of South Africa’s young creative entrepreneurs. With a focus on the fields of film, music, technology and design, Oude Meester has already identified its first Young South African Master, Siyabonga Radebe, who will be an integral part of the Mastery In The Making campaign.
Siya (also known in comedy circles as Siya B) is a South African actor, singer, writer, director and standup comedian best known for his role as Cassius in the SABC1 drama series ‘A Place Called Home’ from 2006-2009.
Originally from Durban, Siya’s journey to mastery, which includes winning a SAFTA in 2012, is an inspiration to many creative young South Africans and he is thrilled to be part of this innovative project.
As part of Oude Meester’s on-going commitment to mastery and creating a legacy worthy of the Oude Meester name, Mastery In The Making will tap into Elba’s passion for music, film, technology and most importantly, his overriding goal to inspire.
For Oude Meester, Idris Elba exemplifies the attributes of a true Master, from African roots he has become an internationally acclaimed and celebrated actor and role model. His commitment to mentor and give others a chance to continue their journey towards mastery is at the heart of the Mastery in the Making campaign.
Oude Meester Brand Manager Genius Mnywabe explains further;
Oude Meester is very proud of our association with Idris Elba who truly is the embodiment of a Master. Oude Meester has worked closely with him to develop a campaign that will see the brand making a real contribution and working closely with a number of creative entrepreneurs in their journey of Mastery In The Making. These innovative thinkers symbolize the promise of South Africa’s future, one based on a commitment to hard work, innovation, and always giving back.
Details of the Mastery In The Making programme will be announced in the upcoming weeks as well as more details of Idris Elba’s tour to South Africa. As part of this campaign there will be a range of opportunities for young entrepreneurs but also exciting competitions with amazing prizes and the chance to meet Idris Elba.
The new television commercial featuring Elba will also start airing on South African TV from April 2014 and members of the Blue Door Society can see it first before the rest of the country. To join the Blue Door Society, simply register on the Oude Meester website.
Behind the scenes footage, photos and interviews can be viewed on the Oude Meester social media platforms, www.facebook.com/OudeMeesterBrandy and Oude Meester’s YouTube channel. www.youtube.com/OudeMeesterBrandy from 3 April as well as on Instagram and twitter, @OudeMeesterSA and also use the #tag #MasteryIntheMaking
Pictures from the exclusive launch event can be accessed on http://www.flickr.com/oudemeester