Book Of Swag » Fashion http://bookofswag.co.za Online Magazine For Art Fashion Lifestyle Entertainment Tech Fri, 01 Aug 2014 07:32:43 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 Tony Thrifts presents the Spring/Summer “Varsity Club” collection http://bookofswag.co.za/2014/06/11/tony-thrifts-presents-springsummer-varsity-club-collection/ http://bookofswag.co.za/2014/06/11/tony-thrifts-presents-springsummer-varsity-club-collection/#comments Wed, 11 Jun 2014 06:12:28 +0000 http://bookofswag.co.za/?p=1068 Tony Thrifts presents the Spring/Summer “Varsity Club” collection SO Tony Thrifs is back at it again this time his dropping..

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Tony Thrifts presents the Spring/Summer “Varsity Club” collection

SO Tony Thrifs is back at it again this time his dropping his “Varsity Club” tees just in time for the warm weather ahead. The tees feature the Varsity Club logo and also includes a vintage USA flag patch and National Fitness patch on the sleeves. Tony Thrifts is known for its love of vintage things and this collection is just a testament of that. The collection features four Varsity Club trunks that include: Varsity Club tee, a pair of cargos, belt, sport socks, and a scented candle. The tees can also be purchased separately in the online store. Only 50 of the tees will be sold. The trunks are $200 USD and tees start at $15 USD. Come join the club this Summer!

See what Tony is up to by visiting his site http://tonythrifts.com/ and go cop the “Varsitty Club Collection over here —> http://tonythrifts.bigcartel.com/

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]]> http://bookofswag.co.za/2014/06/11/tony-thrifts-presents-springsummer-varsity-club-collection/feed/ 0 Vmswenko Pop-Up Market http://bookofswag.co.za/2014/05/02/vmswenko-pop-market/ http://bookofswag.co.za/2014/05/02/vmswenko-pop-market/#comments Fri, 02 May 2014 11:37:16 +0000 http://bookofswag.co.za/?p=881 The post Vmswenko Pop-Up Market appeared first on Book Of Swag.

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Styla Gang is proud to announce the first installment of the Vmswenko pronounced (Um-swen-ko) pop-up market. The pop-up market series aims to create a new hang out spot for youth market that will cater a unique shopping experience by bringing together popular South African street wear brands

The event is a fashion market that aims to establish itself as a new creative hub where like-minded creative’s hang out to share ideas, stories and to enjoy commonalities through music, entertainment, gourmet braai and arcade games. Fresh gourmet meals will be supplied by our local supplier Chef on Blades.

The event will feature a one day sale called the Vmswenko Left over Sale, where we will curate a pop up market that aims to offer consumers a unique shopping experience by carefully handpicking the best local street wear brands and selling them at a reduced price of 35% discount and generally a sale of R800 and less on everything.

The event will feature a raffle where attendees stand a chance to win a special hamper and maker over (styling) worth R1000 and other great competitions.

VENUE DETAILS AND MAP DIRECTIONS WILL BE POSTED DURING THE WEEK

“SETTING TRENDS & MAKING FRIENDS”

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Rolene Strauss struts all the way to the Miss SA 2014 crown http://bookofswag.co.za/2014/04/02/rolene-strauss-struts-way-miss-sa-2014-crown/ http://bookofswag.co.za/2014/04/02/rolene-strauss-struts-way-miss-sa-2014-crown/#comments Wed, 02 Apr 2014 10:55:13 +0000 http://bookofswag.co.za/?p=554 Rolene Strauss struts all the way to the Miss SA 2014 crown I could only imagine the nerves coupled with..

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Rolene Strauss struts all the way to the Miss SA 2014 crown I could only imagine the nerves coupled with the excitement of being in the top 12 Miss SA Finalists in the dying minutes before going live. March 30th between 17:30 and 19:30 pm at the Sun City SuperBowl, these gorgeous, intelligent ladies had a date with destiny. Sun international presented an awesome production in terms of sound, lights and choreography. Performances from Matthew Mole, Bucie and Micasa were to keep us entertained between pageantry breaks. The ladies first stepped out in elegant white gowns designed by students from the Cape Town college of Fashion, introduced themselves and what drove them. Micasa then stepped up to the stage and performed their hit single “Jika”. The girls came back on stage in their swim wear which gave us a clear idea of how lean and healthy the ladies are keeping. Matthew Mole winner of the converse garage band competition graced the stage and the ladies returned to express their inspirational woman of choice from Malinda Bam to The late Marriam Makeba those were a source of inspiration for our esteemed finalists.

Top 5 were to be announced after the esteemed panel of judges deliberated on who should step up and who should exit the competition early. Matlala Mokoko, Tidimalo Sehlako, Ziphozakhe Zokufa, Rolene Strauss and Anzel Stofberg made it to the top 5, Mpumalanga native Abigail De Jager was not to leave empty handed, she was considered by her counterparts as the most easiest to get along with and so she was crowned Miss Congeniality.

The top 5 ladies had to be poised for some seriously constructed and arranged questions from the judges and to be quite honest, Tidimalo and Rolene gave the least shaky answers. All the girls answered well but some nerves came into play once the mic was on.

After the Q&A and strutting in those beautiful gowns and 4/5 months of grueling workshops and being chaperoned all over, only one was to emerge victorious and 2 runners up and so our beautiful host and MC for the night Elana Afrika accepted the envelope that would change the life of one of these ladies. 2nd princess was announced and a not so chaffed Matlala Mokoko was to be, Ziphozakhe Zokufa was crowned 1st princess. The beautiful Free State born medical student Rolene Strauss was to dawn the beautiful platinum crown and earned the title of Miss SA 2014. She won prizes worth an estimated R1.3 million inclusive of a Volvo hatchback, R120 000 prize money, A samsung galaxy S4, cell airtime worth about R60 000, shoes from Spring and evening wear maintenance from exclusive dry cleaners and more.
She is sure to have an incredible 12 months ahead. We wish all the finalists the best of luck with their endeavors and we hope our Miss SA 2014 Rolene Strauss a smooth journey and once again congratulations are in order.

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Stylemology.com Trend “Pop Culture” http://bookofswag.co.za/2014/03/25/stylemology-com-trend-pop-culture/ http://bookofswag.co.za/2014/03/25/stylemology-com-trend-pop-culture/#comments Tue, 25 Mar 2014 12:15:05 +0000 http://bookofswag.co.za/?p=489 Trend: Pop Culture Denim rules this season. POP denim with bright colours and accessories. Stylemology.com have all you need to..

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Trend: Pop Culture
Denim rules this season. POP denim with bright colours and accessories. Stylemology.com have all you need to bring this trend to life. POW emblazoned t-shirts, denim dungarees, polka dot printed jeans, the list goes on and on. Think Lichtenstein and Mondrian for colours, primary colours are this trend’s go to palette. Accessorise with the hottest Neff watches, beanies and of course don’t forget the 5-panel peak cap.
Stylemology3999ed2835726

Stylemology1cafa05
General
Designed, curated and manufactured without compromise. The online boutique environment and state of the art e-commerce interface brings fashion and technology together seamlessly, providing customers with a unique and unforgettable new world of retail experience!

Differentiating itself in a market already saturated with comparable product offerings, the store houses carefully selected international and private label brands.
The international offering consists of Eleven Paris, Puma Collection, Hudson, Revolution, Shutz, Sin Star, Supremebeing, Swear, T&F Slack, Motel Rocks, Supertrash, Suit, Vito, Karhu and Ichi, and many more to come. Private label brands consist of Apologies Aside, Brenham, Golden Lace Club, Thurman, Miss Demina and Seargent Pepper, all exclusively developed by the Stylemology team.
Setting high standards in customer service, Stylemology.com currently ships to Australia and South Africa, offering FREE 48hr delivery, a 24hr call centre and online chat. Ever-changing and at the cutting edge of all things fashion and technology, Stylemology.com does not disappoint.
Follow them on Facebook (www.facebook.com/stylemology) and Twitter (@stylemology) for exclusive offers and great behind the scenes inserts about the brand and the people behind it.

WEBSITE
www.stylemology.com
FACEBOOK

http://www.facebook.com/stylemology?ref=hl

TWITTER

https://twitter.com/Stylemology

PINTREST

http://pinterest.com/stylemology/

VIMEO

http://vimeo.com/stylemology

INSTAGRAM- NAME: STYLEMOLOGY

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Anni King launches their first official collection to South Africa http://bookofswag.co.za/2014/03/19/anni-king-launches-first-official-collection-south-africa/ http://bookofswag.co.za/2014/03/19/anni-king-launches-first-official-collection-south-africa/#comments Wed, 19 Mar 2014 06:11:17 +0000 http://bookofswag.co.za/?p=462 Anni King is the brain child of Joanna Chen, together with her team they unveil their first collection in 2014...

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Anni King is the brain child of Joanna Chen, together with her team they unveil their first collection in 2014. The Anni King team are enthusiasts when it comes to designing the most exquisite handbags, by combining the latest trends in fashion with the most elegant luxury genuine leather.
The Autumn/Winter 2014 collection – The Foreign Affair, is inspired by the love for travel and the aspiration for the unknown. Being in a foreign country and experiencing the mysterious culture, with unknown excitement, is how the designers at Anni King feel each time when they sit down to design a new collection of handbags. We are happy to be able to share this excitement with fashion lovers like you.

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Magnificent platinum crown revealed for Miss SA pageant http://bookofswag.co.za/2014/03/19/magnificent-platinum-crown-revealed-miss-sa-pageant/ http://bookofswag.co.za/2014/03/19/magnificent-platinum-crown-revealed-miss-sa-pageant/#comments Wed, 19 Mar 2014 06:06:56 +0000 http://bookofswag.co.za/?p=458 When Miss South Africa 2014 is announced at Sun City on March 30 she will be crowned with a brand..

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When Miss South Africa 2014 is announced at Sun City on March 30 she will be crowned with a brand new glittering masterpiece worthy of her prestigious title.

Sun International, long-time licence holder of the Miss SA competition, has unveiled a magnificent, modern platinum crown especially created for the dazzling occasion by Jack Friedman Jewellers.

The crown is synonymous with beauty pageants and the Miss South Africa organisers decided that a new headpiece had to be created for the new look and revamped Miss SA pageant.

The team at Jack Friedman Jewellers wanted something that was both elegant and memorable. They decided to make the crown from platinum, one of the rarest elements in the earth’s crust, and synonymous with South Africa which accounts for 80 percent of world production. The precious metal in the Miss SA 2014 crown comes from Anglo American Platinum.

Working with pageant designer, fashion guru Malcolm Kluk, the Jack Friedman team took inspiration from the natural beauty of indigenous South African flowers and traditional patterns to create the new simple and striking crown. It is named Palesa after the word for “flower”.

Vying to take both the title and the tiara are 12 Miss SA finalists who come from around the country. They are Abigail de Jager, Mpumalanga; Anzél Stofberg, Western Cape; Caylene Marais, Gauteng; Dipalesa Mbola, Free State; Jade Hubner, Western Cape; Julia Petersen, KwaZulu-Natal; Matlala Mokoko, Limpopo; Mishka Patel, Western Cape; Rolene Strauss, Free State; Tidimalo Sehlako; Gauteng; Tshegofatso Monggae, Gauteng and Ziphozakhe Zokufa, Eastern Cape.

The Miss South Africa pageant, presented by Sun International and sponsored by Cell C, takes place at Sun City Superbowl on Sunday March 30. It will be televised live on Mzansi Magic (DStv Channel 161) at 5.30pm on Sunday, March 30.

Go to:
➢ Website: www.misssa.co.za
➢ Facebook: https://www.facebook.com/MsSouthAfrica
➢ Twitter: https://twitter.com/Official_MissSA
➢ http://www.youtube.com/user/TheMissSAPageant

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TREND ANALYST NICOLA COOPER PRESENTS FLUX TRENDS OPEN SESSION http://bookofswag.co.za/2014/03/17/trend-analyst-nicola-cooper-presents-flux-trends-open-session/ http://bookofswag.co.za/2014/03/17/trend-analyst-nicola-cooper-presents-flux-trends-open-session/#comments Mon, 17 Mar 2014 12:58:35 +0000 http://bookofswag.co.za/?p=451 TREND ANALYST NICOLA COOPER PRESENTS FLUX TRENDS OPEN SESSION Nicola Cooper is the latest top Trend Analyst to join the..

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TREND ANALYST NICOLA COOPER PRESENTS FLUX TRENDS OPEN SESSION

Nicola Cooper is the latest top Trend Analyst to join the Flux Trends team. With her many years of professional, academic, and practical experience in the world of fashion and lifestyle, Nicola brings a wealth of expertise to this already well-respected team.

Once described as being on the top list of visionaries by Johan Van Der Merwe, Nicola is well known as both a creative style icon and as an analytical and articulate critic and lecturer.

Nicola continues her work in the fashion, lifestyle and pop culture space as a Senior Trend Analyst at Flux Trends. She offers a unique take on trend analysis and a knowledgeable and cutting edge perspective on a multitude of trends, products, complexities and creative conceptual problem solving for business.

With a rise in the importance of understanding target audiences and what makes them “tick”, Nicola’s expertise is intellectual gold. In an era where there is an information overload Nicola uses her wealth of knowledge and expertise to sift through all the clutter and provide the necessary outcome which is relevant for the specific client. This valuable information assists clients in making well informed decisions relating to their target audience.

As Nicola explain, trend analysis is not simply a “nice to have” anymore when it comes to strategic brand thinking. In fact, her approach to Trend Analysis is to offer practical applications and understanding of current fashion, lifestyle and pop cultural trends in order to implement and assist industry to understanding their product, target audience or consumer typology.

Nicola will be presenting her expertise in the next of the on-going series of Flux Trend’s Open Sessions that take place every other month. Each one covers new trends specifically packaged for micro businesses and entrepreneurs with the March 26th session Who, What, When, Why and How S/S 2014/2015, presenting important trends that will impact significantly on the fashion season ahead.

Filled with unique insights and invaluable trend curves, this illuminating presentation is an exceptional and unique opportunity to gain an edge on what the ever-evolving trend-savvy consumer will be seeking out.

The presentation focuses on the pioneers, innovators, influencers and visionaries and unpacks a spectrum of lifestyle elements associated with fashion trends

Nicola’s invaluable insights into the trends driving youth consumer behavior is indispensible to brands, particularly fashion and lifestyle brands chasing the elusive urban youth market.

With the advent of more and more social and media platforms leading to increased market segmentation, brands need all of the analytical tools available to develop and execute effective marketing strategies.

Flux Trends Open Session

March 26th 2014

Fire & Ice Hotel, Melrose Arch

4:00 for 4:30pm

Phone Tumi in the Flux office on 011 726 5529 or by email at [email protected].

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NEW JUDGES ADDED TO MISS SOUTH AFRICA PANEL FOR GLITTERING CROWNING AT SUN CITY ON MARCH 30 http://bookofswag.co.za/2014/03/14/new-judges-added-miss-south-africa-panel-glittering-crowning-sun-city-march-30/ http://bookofswag.co.za/2014/03/14/new-judges-added-miss-south-africa-panel-glittering-crowning-sun-city-march-30/#comments Fri, 14 Mar 2014 06:01:30 +0000 http://bookofswag.co.za/?p=403 Miss SA 2014 welcomes Kojo Baffoe, Amy Kleinhans-Curd and Bonang Matheba who will be joining Anele Mdoda and Pnina Fenster..

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Miss SA 2014 welcomes Kojo Baffoe, Amy Kleinhans-Curd and Bonang Matheba who will be joining Anele Mdoda and Pnina Fenster

The judging panel for the Miss South Africa Pageant has been extended with the appointment of three new judges, one of whom is a former Miss SA title holder.

The Miss South Africa pageant, presented by Sun International and sponsored by Cell C, takes place at Sun City Superbowl on Sunday March 30.

The judges are Amy Kleinhans-Curd, crowned Miss South Africa in 1992; magazine editor, poet and writer, Kojo Baffoe and TV presenter, model and cosmetics brand ambassador Bonang Matheba. They will join the two current judges, Anele Mdoda and Pnina Fenster, on the adjudication panel.

Regarded as leaders and trend-setters in their respective fields, they will be judging the Top 12 contestants on an array of criteria including their leadership qualities, communication skills, beauty and talent, physical fitness and a dedication to community service.

Since winning the title in 1992, Amy Kleinhans-Curd has been actively involved in several business interests all primarily focused on providing a platform for learning and development among South Africa’s previously disadvantaged communities. She is the founder of “Dial-a-Teacher” which provides supplementary learning and tutoring to more than 280 000 scholars. She also serves as an Executive Director of Private Label Promotion (PLP) (Pty) Limited, and is involved with Business Growth Solutions, a subsidiary company of PLP, which assists and supports SMMEs with long-term growth and sustainability.

She reveals what she will be looking for: “Miss SA must be a young woman with maturity, who knows herself well and has identified how she can bring hope and inspiration to youth in this country. I feel excited about being on the panel and contributing in a meaningful way to choosing a young female leader and giving her the chance to have a voice and the opportunity to change her life forever.”

Asked what she would bring to the judging, Kleinhans-Curd replied: “I have walked this road and have an in-depth understanding of what is needed to make a great Miss SA.”

Kojo Baffoe is the editor of the men’s business and lifestyle magazine, Destiny Man. He is also a writer, poet and entrepreneur. Raised in Lesotho, but based in Johannesburg, Kojo has a B. Commerce (majors in economics, marketing & business administration) from the University of Kwa-Zulu Natal and has been involved in a number of sectors, including retail, management consulting, publishing, events, IT and media (television and print).

He says he will be looking for someone who has the capacity to manage the different spaces to which her reign will expose her.

“Miss SA today is navigating a world that is in constant flux. She needs to be a true ambassador who can engage on various levels with intelligence, grace, humility, confidence and, most importantly, authenticity.”

He says it is an honour to be a judge although the task was both exciting and daunting: “One is making a decision that has the potential to completely and exponentially build on the life that these young women are living. It is also exciting to be part of an experience that is evolving to reflect the times.”

Baffoe will bring to the panel “a perspective and a focus on context and relevance.”

Bonang Matheba is brand ambassador for Revlon Cosmetics and serves as executive producer of the TV show, Lights, Camera, Fashion. She also hosts Clash Of The Choirs on Mzansi Magic, has worked as a DJ on YFM is a presenter on Top Billing and last year made the Forbes List of the 13 African Celebrities to Watch.

She explains what qualities she will be looking for in the new Miss SA: “She will become an ambassador for our country and she needs to embody a number of qualities. Ambition, beauty, personality and substance are definite must haves. Ultimately, the new Miss SA will need to develop a connection with South African women, who come from different backgrounds, and as such, her versatility will be put to the test.”

She said that she is delighted to be part of the Miss SA pageant: “I grew up watching the Miss SA pageant and Basetsana Kumalo was a great influence. Miss SA empowers young women and acts as a stepping stone for those wishing to follow their dreams and make a difference in our country. Being a judge allows me to make a contribution in helping someone realise their dreams, which is enough to make anyone content.”

The other two judges have been involved with Miss SA 2014 since the start. Anele Mdoda is a high-profile radio personality, TV presenter and MC who made a big impact as the host of SA’s Got Talent on television. She has worked behind the microphone on 5FM and 94.7 Highveld Stereo. She judged the competition last year.

Pnina Fenster is a household name in the field of journalism and made her mark in newspapers and at several prestigious women’s magazines. She is currently the editor of Glamour magazine.

The Top 12 Miss SA finalists who are competing for the crown come from around the country: Gauteng and the Western Cape have three finalists each, Free State has two and the Eastern Cape, Kwa-Zulu Natal, Limpopo and Mpumalanga have one.

They are Abigail de Jager, Mpumalanga; Anzél Stofberg, Western Cape; Caylene Marais, Gauteng; Dipalesa Mbola, Free State; Jade Hubner, Western Cape; Julia Petersen, KwaZulu-Natal; Matlala Mokoko, Limpopo; Mishka Patel, Western Cape; Rolene Strauss, Free State; Tidimalo Sehlako; Gauteng; Tshegofatso Monggae, Gauteng and Ziphozakhe Zokufa, Eastern Cape.

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Dickies: Helping you survive http://bookofswag.co.za/2014/03/11/dickies-helping-survive/ http://bookofswag.co.za/2014/03/11/dickies-helping-survive/#comments Tue, 11 Mar 2014 11:24:51 +0000 http://bookofswag.co.za/?p=380 Dickies – worn and loved by Pantsula dancers, American skaters, the fashion forward and hard workers alike – was born..

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Dickies – worn and loved by Pantsula dancers, American skaters, the fashion forward and hard workers alike – was

born in America as a work-wear brand, and incorporated into fashion, due to its longevity.

(This is not a new trend – think military styles like camo dominating the runway, even nautical themes have seen their time on the catwalk).

Dickies work wear is no different. Its 847 pants have long been the attire of choice for Snoop Lion.

This seasons campaign, carrying on from the success of last year, is FASHIONABLY TOUGH (shot by the amazing trio – IseeADifferentYou),

the perfect description of a brand that represents all sides of the spectrum.

So if looking on trend isn’t enough, now Dickies is showing you how it can also save your life (if there was ever an apocalypse that is!)

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Princess & Cult present the Snakeskin trend http://bookofswag.co.za/2014/03/03/princess-cult-present-snakeskin-trend/ http://bookofswag.co.za/2014/03/03/princess-cult-present-snakeskin-trend/#comments Mon, 03 Mar 2014 10:58:58 +0000 http://bookofswag.co.za/?p=365 Snakeskin is a trend that is sophisticated and just keeps coming back. This trend is here to stay for 2014...

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Snakeskin is a trend that is sophisticated and just keeps coming back. This trend is here to stay for 2014.
Princess & Cult have just what you need in terms of snakeskin bags, they have three different styles available in a variety of colours.
The perfect accessory for the trend,these bags make wearing the trend easy if you the snakeskin from head-to-toe look is not for you.
With these colour-ways the bags are perfect for the upcoming winter months.

CHLOE_AW_SNAKESKIN London_ss2013_print_trends_preen_6

Princess & Cult Designer Handbags – distributed by Secrets by Ana:
Think of Princess & Cult as bold and daring designer handbags. Showing grace and elegant charm, these bags have a youthful edge that carries well on the arms of everyday fashion devotees. They are the epitome of exceptional fashion that is affordable, yet still completely distinctive. Princess & Cult was born from the Queen & Cult brand, offering the same stylish, chic, cult appeal with a different edge. Each Princess & Cult designer handbag makes a fun, modern statement about its owner, and comes in a number of different styles and colours with details made to suit each individual.
These internationally recognised fashion handbags were born from a Swiss company and Italian design. Impeccable standards of quality workmanship are shown in the creation of each bag, as is attention to the finest feature. Princess & Cult bags speak of individuality and uniqueness, while aligning with current trends that display impeccable taste. Find your ideal Princess & Cult designer handbag in our online boutique.

Call us: +2711 440 6776
E-mail: [email protected]
www.secretsbyana.co
Twitter: @PrincessCult_ZA
Facebook: Secrets by Ana

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