So our friends at Nescafe Dolce Gusto got a bunch of us into the studio to give us a taste of their amazing coffee blends and a feeling of what’s it’s like to reinvent a classic jam. From a selection of social media influencers, celebrities, media mavens and public personalities. We were split up into 3 groups. Each group was designated a genre; Hip hop, house and Rock.
The first group; The Javanators went in to create a rock remake of the classic “Search the world. The second group; The Dolce Gangster went it to create a hip hop version of the classic. Last but certainly not least my group; The percolators created a house version of the classic.
It was all done with the help of some talented music producers and engineers that we swiftly got the mixing and mastering done in record time.
“Reinventing the classics” is a campaign Nescafe Dolce Gusto that sees music icon, Will.i.am collaborate with the global brand to celebrate the power of creativity to deliver outstanding quality through aparallel between music and coffee creativity…
Listen to the classics after we reinvented them.
The Javanators:
The Dolce Gangsters:
The Percolators: