Randlords in Johannesburg was the place to be yesterday, Monday 15 Feb, as South African “it girl” and Vuzu presenter, Lalla Hirayama, rubbed shoulders with none other than international football superstar Luís Figo. Figo was in town for the global launch of Heineken®’s 2016 UEFA Champions League #ChampionTheMatch sessions.
As part of Heineken®’s long-standing sponsorship of UEFA Champions League, a global superstar will be taking to social media on the @Heineken handle with the hashtag #ChampionTheMatch to host a live talk-show every match weekend. They will talk about the game and engage with fans and other international UCL legends from pre-game build up, during the action itself and into the post-match debate.
As host of Heineken®’s first global #ChampionTheMatch session, taking place on 16 February, during the UCL round of 16 Chelsea vs Paris SG match, Figo spent Monday at the iconic Randlords shooting footage for the campaign.
Vuzu were on set to capture some exclusive behind-the-scenes footage, and even managed to squeeze in a quick interview with the man himself, for their fans.
Of her time with the galáctico, Lalla said “It was a great honour to see the legendary Figo in action on set. He’s a real professional, and I am sure our Vuzu fans are going to get a kick out of watching all the hard work that goes on behind the scenes. It will be especially cool for those who are planning to take part in the #ChampionTheMatch sessions, which sounds like a really fun way to up your game and celebrate match night.”
Says Tjeerd Veldhuis, Marketing Manager at Heineken® South Africa, “Heineken® knows that football is about so much more than the match alone – it’s about the experience, and the celebration of the beautiful game. As long term sponsors of UEFA Champions League, we’re enabling fans to do just that by giving them the chance to win tickets to the Final, to win a once in a lifetime opportunity to watch a game with a legend abroad, to win other awesome prizes throughout the campaign, through our win every minute of the match promotion, and of course by bringing superstar Luís Figo to South Africa.”