adidas Originals Brings Superstardom to the Street
To re-launch one of its most iconic shoes, adidas Originals kicks
off the New Year with a global campaign questioning what it means to be
a superstar in 2015! When the Superstar shoe was first launched by
adidas back in 1969, the word ‘Superstar’ was unambiguous. Today,
the word has been corrupted to the point of confusion and this year
adidas Originals sets out to question what it truly means to be a
superstar, flipping the theory of what society believes to be
‘superstardom’ on its head.Check the campaign video below
