RAGE GOES RETRO TO CELEBRATE 10 YEARS
To look ahead, it’s important to look back. And this is what G&G Productions, the creators of the hugely successful annual Rage Festival, are doing as they celebrate its 10-year anniversary.
A decade after the first Rage in 2004, G&G Productions has welcomed thousands of Ragers every year to party it up at what has certainly become the annual rite of passage for Matrics and students – and a much-anticipated pilgrimage to the host towns of Ballito and Umhlanga in KwaZulu Natal.
To celebrate this milestone, G&G Productions have launched #RageRetro – a fun, entertaining and interesting campaign retrospective of the Rage Festival over the last 10 years. #RageRetro looks at how the brand has evolved to solidify its position and relevance as the biggest youth music and lifestyle festival in South Africa.
The campaign, being run on the Rage and G&G social media platforms, looks back at themes like the Rage logo and how it has changed with the times and the music that topped the charts and the DJ who cool back then. #RageRetro also encourages veteran Ragers to share their stories, memories and photos from their first Rage experience – and offer some tips for this year’s first-time party-goers.
“We are very proud of the Rage Festival. The whole G&G team is dedicated and passionate about Rage and what it means to so many students every year,” says Will McIntyre, Rage Director at G&G Productions.
“The Rage brand is as relevant today as it was 10 years ago and we are always looking for new ways to make the experience slicker, better and more entertaining for Ragers, whether it’s booking the best international and local line-up, innovating Passport technology, or improving security,” adds Will.
If it wasn’t for innovation and change, Rage wouldn’t be where it is today. And this year will see a bigger and slicker production for all Ragers attending for the first time and for those who will be returning for another party of epic proportions.
You may still remember your first Rage (well, some of it anyway); you may even have been one of the first Ragers to rip up the dance floor in 2004. For thousands every year, Rage is a personal and meaningful experience that creates friendships and memories that last a lifetime. Check out #RageRetro on Facebook (https://www.facebook.com/ragefestivalsa) and Twitter (@GGRage) and tell us your #RageRetro story.
Remember to get your RAGE FESTIVAL Passports now – available exclusively at www.ragefestival.co.za.
Official Website: http://www.ragefestival.co.za/
Facebook: https://www.facebook.com/ragefestivalsa
Twitter: @GGRage
#RageRetro
#BreakFree2014