bookofswagDickies – worn and loved by Pantsula dancers, American skaters, the fashion forward and hard workers alike – was
born in America as a work-wear brand, and incorporated into fashion, due to its longevity.
(This is not a new trend – think military styles like camo dominating the runway, even nautical themes have seen their time on the catwalk).
Dickies work wear is no different. Its 847 pants have long been the attire of choice for Snoop Lion.
This seasons campaign, carrying on from the success of last year, is FASHIONABLY TOUGH (shot by the amazing trio – IseeADifferentYou),
the perfect description of a brand that represents all sides of the spectrum.
So if looking on trend isn’t enough, now Dickies is showing you how it can also save your life (if there was ever an apocalypse that is!)