Woolworths Student Portfolio Day at the 2019 Loeries could be a game changer for students
invited to display their work.
Andrew Human, CEO of the Loeries, explains that “it’s the one day of the year when the best
communications and advertising students showcase their work all in one place, and it’s
become so successful that agencies are now pro-actively hiring right from the event.”
Woolworths will award a one-year internship to a participating student.
Woolworths Student Portfolio Day will give about 50 students from various institutions the
opportunity to meet and impress industry leaders and judges from around the world, as well
as creatives attending the Loeries DStv Seminar of Creativity. Both events take place on
Friday 23 August 2019 (7am to 4pm) at the Durban ICC as part of Loeries Creative Week.
The Woolworths internship will be with their in-house creative agency, and will provide
exposure and experience across all creative disciplines and platforms. “The successful
candidate will be expected to display ambition, talent and enthusiasm in equal measure,”
says Kate Fordyce, head of the in-house creative agency at Woolworths.
“Woolworths has long recognised the importance of education to the sustainability and
success of our country, our business and our people,” says Fordyce. “We’re committed to
doing all we can to give talented creative youngsters more opportunities to succeed in their
careers, and the Student Portfolio Day at the Loeries provides an excellent, interactive
platform for showcasing and promoting exceptional creative talent.
Fordyce’s expectations of the 2019 Woolworths Student Portfolio Day at Loeries Creative
Week includes “work that is confident, fresh and authentic, relevant to culture and zeitgeist,
unexpected and memorable.”
The Loeries Africa Middle East are the only creative awards in the region to inform the global
WARC Creative 100, successor to the prestigious Gunn Report. WARC collates the most
important advertising awards from around the world to produce a global list that ranks the
most creative companies and campaigns.
In addition to supporting the opportunity and platform for students to showcase talent through
the Student Portfolio Day, Woolworths’ sponsorship aligns with their broader commitment to
education, upliftment and growth, providing a specific opportunity within the creative industry,
an area of particular passion for the company.
“We seek to contribute and participate across a number of benefit dimensions, including
fundraising for education, improving the health and well-being of children at school, positively
impacting the education ecosystem and uplifting for growth through skills development,”
explains Fordyce.
“We give effect to our commitment through a number of initiatives and partnerships, including
the MySchoolMyVillageMyPlanet programme, Educare and Eduplant programmes, and
contribution of educator material and support through our Educational Programmes.”
Visit the Woolworths website at www.woolworths.co.za, or go to the App Store/Google Play
Store to download the Woolies app.