For the second year running, the Facebook Challenge is part of the Student Category at the annual Loerie Awards.
The Facebook “Hack for Good” Challenge gives students across Africa and the Middle East the opportunity to show the world there is no problem their creativity cannot solve.
This year Facebook is partnering with the International Federation of Red Cross and Red Crescent to tackle the crisis of cholera on the continent.
Students are being challenged to create an impactful mobile-first campaign for Facebook and Instagram that educates at-risk communities around preventing the spread of cholera.
The Challenge is part of Facebook’s efforts to grow and promote young, creative talent across the region. To assist all students in preparing winning work, Facebook’s Creative Shop provides ongoing support to students entering the category and, in the process, helping them understand how to create thumb-stopping mobile content.
“Facebook believes in growing and promoting young creative talent and we’re excited to be working with the Loeries for the third year to shape young talent on the continent,” says Elizma Nolte, Regional Marketing Manager, Facebook Africa.
“We like to say there is no challenge too big that creativity can’t solve – the Red Cross and Red Crescent has identified a serious challenge that costs millions of unnecessary lives. We look forward to seeing how our students put their creativity to use to tackle it.”
“The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to talented youth. We place a huge emphasis on education and development of bright young minds,” says Loeries CEO, Andrew Human.
“Young people are the backbone of the creative industry’s talent pipeline. They also have their finger on the pulse, or their thumbs on the screen, of popular culture. The Student Category of the Loeries rewards outstanding creativity among young people – and our partnership with Facebook converts creative talent into an outcome in support of a real-world challenge. We are very excited to see how young people interpret the brief and bring it to life on a mobile platform,” said Human.
The winning entry in the Facebook Challenge receives a Loerie award as well as an all-expenses paid trip for up to three students to Loeries Creative Week in August 2018. The winning work will also flight on Facebook and Instagram. Entries close 15 May 2018. Entry fees the Facebook Challenge are covered by Facebook – helping students to showcase their potential.
The full brief, and all information about entry criteria, support workshops, tips and tricks, are available on loeries.com.
The usual blurb on creative week dates, etc. needs to be here – this is required for all releases please.
About Loeries Africa Middle East
The Loeries has been rewarding creativity for 40 years. As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.
The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to our talented youth, and the Loeries places a significant emphasis on education and development.
Major Partners of the Loeries 2018
DStv Media Sales, Gearhouse Group
AB InBev, Accenture, Brand SA, Facebook, Gagasi FM, Google, JCDecaux, SANBS, Unilever South Africa, Woolworths
Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Association of Practitioners in Advertising Kenya, Backsberg, BEE Online, Chivas, First Source, Fresh RSVP Guest Logistics, Funk Productions, Gallo Images, Grid Worldwide, Hetzner, Multiprint Litho, Lingo Communications, Newsclip, Paygate, Rocketseed, Scan Display, Shift Social Development, South African Airways, Tsogo Sun, Vega School, VQI Communications Nigeria
Official Media Partners
Between 10and5, Bizcommunity.com, Brand Communicator Nigeria, Book Of Swag, Campaign Middle East, Design Times, Film & Event Media, Goliath and Goliath, Marketing Edge Nigeria, Marketing Africa Kenya, Media Update, The Redzone