THE Glenlivet Whisky recently partnered with the country’s premium bespoke suiting brand, Tailor Me to present the first of a series of quarterly Master Classes that celebrate quality and craftsmanship. Aimed at ambitious gentlemen of impeccable taste and style, word on the street is that this finely structured experience is being lauded as THE whisky event of the year, for gentlemen with a penchant for style and quality.

Invited guests who attended the first Master Class, hosted at the stylish Tailor Me studios in Parkhurst on Thursday 26 April, enjoyed an evening of bespoke gentlemen’s fashion and a tasting of the finest whisky available in the country – THE Glenlivet’s range of premium whisky expressions. Among Johannesburg’s top-tier Influencers, businessmen and celebrities who attended were Mzansi Magic’s The Queen actor, Fezile Makhaya, entrepreneur and philanthropist Matthew Mensah, actor and model, Stevel Marc. Those in the know are citing it as one of the most authentic of THE Glenlivet’s distinguished events hosted to date.

Book of Swag Blog reader and competition winner Darlington Ndlovu won seats for himself and a partner to attend the Master Class. He says: ‘Rubbing shoulders with the crème of Johannesburg’s influential business and creative fraternity was a great way to spend an evening, though the highlight was definitely the presentation by Tailor Me’s Creative Director Celeste McTurk on the latest trends in gentlemen’s wear – topped only by Brand Ambassador Isaac Pooe’s entertaining narration of THE Glenlivet’s heritage.

‘THE Glenlivet stands for meaningful experiences that stir the soul and make life more rewarding,’ says The Glenlivet Brand Manager, Eugene Lenford. ‘We are proud to partner with Tailor Me to present our quarterly Master Classes. Not only do we share a similar brand ethos, we both offer a service to distinguished gentlemen that is the epitome of quality and craftsmanship – and above all individuality. With these experiences, we aim to offer an evening of definitive experiences that celebrates individuality.’
McTurk shares this sentiment.

‘At Tailor Me we believe that every suit we create is not simply defined by the quality and craftsmanship that goes into it, but more importantly by the individual who wears it. Tailor Me is about being 100% you – and nothing less. We proudly share this approach with THE Glenlivet – THE whisky that sets the standard for single malt whiskies across the world.’

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