Excitement will be running high when the coveted industry awards are presented just hours before the main ceremony of the 20th Annual South African Music Awards on Monday, 28 April 2014.

These important awards, which focuses mainly on technical excellence and sales prowess, will be handed out on 28 April 2014 at 12h00 at the Extravaganza Theatre at the Sun City Hotel.

This event is set to provide an intriguing curtain raiser to the principal SAMA 20 ceremony, which kicks off at the Sun City Superbowl at 20h00 and will be broadcast live on SABC1 from 20h30.

The industry awards are often an indicator of which artists, songs and albums are early favourites going into the main SAMA event. They also give nominees and winners the well-deserved opportunity to shine in their own right.

The winners in the following categories will be announced during the SAMA 20 Industry Awards:

o Best Alternative Music Album
o Best R&B/Soul/Reggae Album
o Best Contemporary Faith Music Album
o Best Traditional Music Album
o Best Classical and/or Instrumental Album
o Best Live DVD
o Best Music Video of the Year
o Best Producer of the Year
o Best Engineer of the Year
o Remix of the Year
o Best Selling DVD of the Year
o Best Selling Mobile Music Download of the Year
o Best Ring-Back Tone of the Year
o Best Selling Full-Track Download of the Year
o Most Played Song on South African Radio in 2013

The SAMA 20 Industry Awards are by invitation only, but the event will be streamed live on the mobisite (www.samatv.mobi) and the official SAMA YouTube channel (www.youtube.com/samusicawards).

The main SAMA 20 awards ceremony at the Sun City Superbowl is open to the public and tickets will be available for sale from Computicket. The nominated albums are available for download at iTunes.com/SAMA

• The South African Music Awards are organised by the Recording Industry of South Africa (RISA), a trade association of recording companies operating in South Africa.

• The 20th Annual South African Music Awards are made possible with the generous support of official vehicle sponsor Kia Motors, official broadcast sponsor SABC1, event sponsor Sun International and Amstel Lager.

Follow SAMA 20 on the following digital platforms:

Hashtag: #SAMA20

Twitter handle: @OfficialSAMAs (www.twitter.com/OfficialSAMAs)

Website: www.samusicawards.co.za

Mobisite: www.samatv.mobi

Facebook page: South African Music Awards (www.facebook.com/SAMusicAwards)

Instagram handle: @OfficialSAMAs

YouTube channel: samusicawards (www.youtube.com/samusicawards)

Flickr: samusicawards (www.flickr.com/samusicawards)